Travel Behavior Analyst
Ms. McGuckin offers a full range of travel behavior services individualized to the needs of each client, including support for local planning and policy initiatives, data compilation and analysis, long-term trend analysis and data-mining, and expert oversight for data collection. Ms. McGuckin knows where to find existing data, when to combine sources, and how to collect it to fill data gaps.
Social, technological, and economic changes have affected travel over the last few decades, often in surprising ways. Sometimes looking back is the best way to look forward, and Ms. McGuckin can develop long-term trends from robust data sources to identify ‘real’ change from statistical noise. She provides verifiable, defensible, and actionable information to decision-makers to help craft policies sensitive to local demographics and travel behavior.
Up-to-date information is needed for policy development. When you are planning to collect data from the public, Ms. McGuckin offers experience and insight in conducting large-scale household travel surveys, workplace or special generator surveys, airport, visitor or transit surveys. She can be an invaluable part of a team, or an independent voice providing quality control and oversight to take some of the risk out of large, complex data collection.
Sometimes you just need an important number, verification, or insight into data that you already have. If you have a question related to travel behavior, she can provide an efficient, reliable, and comprehensive source of information for you.
In addition, Ms. McGuckin sits on expert panels and is active in the National Academy of Science Transportation Research Board. She is often asked to speak at conferences and at public and professional meetings on travel behavior and travel trends in the U.S.