Travel Behavior Analyst
She is best known for her ability to make meaningful analysis from complex data sources and her practical interpretation of research. She recently completed forecasts of travel by older Americans, migration and immigration patterns and trends, and forecasts of non-work travel for the National Surface Transportation Policy and Revenue Study Commission.
In her early career, she worked for Barton-Aschman/Parson’s Transportation Group developing travel and ridership forecasts for major investment studies, such as high speed rail systems in Shanghai, San Juan, and Bangkok.
She specializes in social and demographic indicators of travel demand, and integrates data from safety, health, economic, energy, time-use, and other pertinent sources to develop the context for planning and policy initiatives.
Ms. McGuckin is a nationally recognized expert in travel behavior and a senior advisor to Federal, State, and local public agencies, policy and advocate groups, other consultant groups, and private clients. She draws insights from complex and disparate data sources and designs/assesses primary data collection activities to collect travel behavior information. She helps develop evidence to support planning and policies related to travel demand and mobility, energy use and sustainability, and health and activity. She is well-known for effective presentations, reports, briefs, and infographics for technical audiences, decision makers, and the public.
She specializes in data mining to understand long-term trends in travel behavior and develop scenarios and forecasts for future demand. Examples of her applied skills include:
Ms. McGuckin works extensively with many large national databases, and is especially well-known for her work with the National Household Travel Survey (NHTS) data series. She was on the team to collect and analyze the 2017 NHTS. The change in sample and methods—address-based sample and web retrieval—makes her familiarity with the series integral to the interpretation of the new NHTS data. She developed the 2009 and 2017 NHTS “Summary of Travel Trends”. In addition, she works extensively with NHTS add-ons, both states and local planners, to conduct research and leverage the add-on data for a range of local uses and analyses.