Travel Behavior Analyst
She is best known for her ability to make meaningful analysis from complex data sources and her practical interpretation of research. She recently completed forecasts of travel by older Americans, migration and immigration patterns and trends, and forecasts of non-work travel for the National Surface Transportation Policy and Revenue Study Commission.
In her early career, she worked for Barton-Aschman/Parson’s Transportation Group developing travel and ridership forecasts for major investment studies, such as high speed rail systems in Shanghai, San Juan, and Bangkok.
She specializes in social and demographic indicators of travel demand, and integrates data from safety, health, economic, energy, time-use, and other pertinent sources to develop the context for planning and policy initiatives.
Ms. McGuckin is a nationally recognized expert in travel behavior and a senior advisor to Federal, State, and local public agencies, policy and advocate groups, other consultant groups, and private clients. She draws insightful and meaningful information from complex and disparate data sources and designs and assesses primary data collection efforts related to travel behavior. She helps develop robust performance measures for area-wide policies related to emissions, health, and mobility and formulates methods of tracking those metrics. She creates critical information out of data for decision makers, transportation planners, and travel demand forecasters.
Examples of her application of skills in complex data mining for transportation research and policy development include:
Ms. McGuckin works extensively with many large national databases, and is especially well-known for her work with the National Household Travel Survey (NHTS) data series. She is on the team to collect and analyze the next NHTS in the series (with Westat). The change in sample and methods—address-based sample and web retrieval—makes her familiarity with the series integral to the interpretation of the new NHTS data. In addition, she works extensively with NHTS add-ons, both states and local planners, to conduct research and leverage the add-on data for a range of local uses and analyses.
Ms. McGuckin teaches the graduate seminar in Travel Behavior Analysis (UP253) at UCLA, and is frequently asked to speak on the topic of travel behavior at conferences, associations, and for the press.