Ms. McGuckin offers a number of services individualized to the needs
of each client, including support for local planning and policy initiatives, data compilation and
analysis, developing data collection strategies, and technical assistance.
Ms. McGuckin knows where to find
existing data, when to combine sources,
and how to collect it to fill data gaps.
example, as states develop statewide travel demand models, they often run into a gap in rural travel demand
indicators. Ms. McGuckin
understands how rural travel differs from urban, which model inputs have the highest variability
(and least reliability when ‘borrowed’), and can develop both rural and urban trip generation
estimates. At the same time, she can help develop default estimates of long-distance travel—in
most states the majority of trips over 50 miles in length are within the same state. Filling
these common data gaps is critical to completing the base year estimates and forecasting future
Climate change and
have become concerns for planners and policy makers. Ms. McGuckin has developed methods of mining
national data to develop local estimates of VMT (vehicle miles of travel) and PMT (person miles of
travel) for each neighborhood (Census Tract) to create a local sustainability performance measure.
Assessing the characteristics and behaviors that result in lower VMT and effectively communicating
the results helps residents and policy makers understand the choices that lower the carbon impact
of daily travel.
Social, technological, and
economic dynamics have affected travel over the last few decades, and up-to-date information is
needed for policy
McGuckin provides verifiable, defensible, and actionable information to decision-makers to help
craft policies sensitive to local demographics and travel behavior. For example, she has
developed policy briefs on important topics related to safety, vehicle use, congestion
physical activity, such as walking and biking. Existing sources of data are mined to
develop local statistics, such as Census/ACS, NHTS, ATUS, LEHD, FARS, and PUMS.
addition, Ms. McGuckin sits on expert panels and is
active in the National Academy of Science Transportation Research Board. She is often asked to
speak at conferences and at public and professional
meetings on travel behavior and travel trends in the U.S.
Finally, she offers experience, insight, and
expertise to states and MPOs conducting large-scale household travel surveys,
workplace or special generator surveys, visitor or transit surveys. She can be an invaluable part of a team, or
an independent voice providing quality control and oversight to take some of the risk out of
large, complex data collection.
Sometimes you just
need an important number, verification, or insight into data that you
have. If you have a question
related to travel behavior, she can provide an efficient, reliable, and comprehensive source
of information for you.